AI Insights · Timothy · April 2025
Top 5 Play Pass Games on Android in New Zealand: Q1 2025
Explore the performance of the top 5 Play Pass games on Android in New Zealand during Q1 2025, including trends in downloads, revenue, and active users.
In the first quarter of 2025, the top 5 Play Pass games on the Android platform in New Zealand demonstrated varied performance in terms of downloads, revenue, and active users. Here is a breakdown of their trends:
Hungry Shark Evolution from Ubisoft Entertainment experienced fluctuations in weekly revenue, starting at around $113 and peaking at $192 in late February. Downloads saw a decline from 738 at the beginning of the quarter to 436 by the end. The game maintained a consistent active user base, ranging from 7K to 6.5K.
Beach Buggy Racing by Vector Unit showed a declining trend in revenue, starting at $40 and reaching a low of $8 in mid-March before recovering to $43 by the end of the quarter. Downloads remained relatively steady, averaging around 370 weekly, while active users hovered around 1.8K.
Pixel Art - Color by Number from Easybrain had a revenue peak of $85 in mid-February, though it generally fluctuated between $26 and $55. Downloads varied, with a notable increase to 349 by the end of March. Active users remained stable, averaging about 6.4K.
Touchgrind BMX 2 by Illusion Labs saw minimal revenue initially, with a rise to $41 in mid-March. Downloads decreased from 367 to 196 over the quarter, while active users dropped from 1.1K to 752.
Riptide GP2, also by Vector Unit, had no revenue reported. Downloads decreased from 272 to 122, with active users declining from 736 to 541 by the end of March.
These insights are based on data from Sensor Tower, where you can find more detailed analytics and trends for these applications. The performance of these games highlights the dynamic nature of the mobile gaming market in New Zealand.